We help creator economy and AI startups revolutionize how people create.

 
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Our Mission

We build cutting edge products that enable creators to run sustainable businesses doing what they love.

There are hundreds of millions of creators and creatives today, most of whom still struggle with the same age old problems: how to create and distribute their work, build audiences and community, earn and collect money, hire team members, and plan for the future.

Over the years, we have helped build industry-changing tools “from 0 to 1” that support creators in these problem areas across numerous creator verticals, including social media influencers, video creators, musicians, podcasters, performers, and so many more.

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Brands We’ve Worked With

 
 

Meet Our Founder

Lennie Zhu has helped launch, scale and optimize software that provides AI video production tools, data analytics and banking services in the music industry, fintech tools for creatives and at large, coworking spaces for creators, short form video licensing, and professional networking for performing artists, among other verticals. Her clients are backed by top VC firms such as Softbank, Lerer Hippeau, Flybridge Capital, Gaingels, Antler, and many more. 

Lennie is a graduate of University of Pennsylvania, The Wharton School, an immersive art event producer, multidisciplinary creative, and native New Yorker.

 

What We Offer

 

Part-Time Principal PM

Businesses seeking a dedicated, medium to long-term Head of Product or Principal Product Lead.

What we can do:

  • Work with your team 10-20 hrs / week

  • Create your go-to-market product strategy

  • Design & build your MVP alongside your team

  • Develop your agile and team management processes

Product Advisory Services

For those seeking guidance from an experienced product leader on an ad-hoc or semi-regular basis.

What we can do:

  • Meet with your team ~5 hrs / month

  • Define your goals and success metrics

  • Optimize your agile process and tech team

  • Review your end-to-end product experience

  • Define your roadmap and implementation strategy

Staffing Support

For startups seeking to spin up entire product development teams or augment their in-house teams with contract team members.

What we can do:

  • Help staff your engineering, design, and QA teams via vetted agency partners

  • Connect you with experienced, industry-leading marketing & growth partners

 

Testimonials

 

“Lennie was instrumental to us when we decided to pivot our product in a new direction. She built and launched our MVP alongside us, and helped us bring on critical team members like engineers, designers, QAs, and influencer marketers. I'm honestly in awe of the level she operates at, in terms of organization, connections in the creator economy world, and ability to get an entire team moving towards goals.”

- Hayden Lynch, CEO @ Big Room

"I had the pleasure of working with Lennie on several critical projects that made big differences for our app. She made realistic but aggressive plans, and achieved them on time. In many situations where we couldn’t find an ideal solution, Lennie came up with creative ideas to help us move through the challenges. She is an intelligent and experienced product manager with a great work ethic!"

- Sung Cho, CEO @ Chartmetric

“Lennie is hard working, forward-thinking, result driven and has lots of knowledge in her field. She managed some of the most complicated cross-functional projects and delivered them successfully. Lennie always has a very positive attitude and easily gained the trust of her team. I would rehire her without a doubt.”

- Flo Ferere, Product @ WeWork

“Lennie has provided invaluable advice and expertise to effectively build and launch our product. She helped us to prioritize feature buildout based on user insights and guide our user journey strategies. In addition, her experience was much appreciated when adjusting and finalizing our technical team. As a first-time founder, I am grateful to have had Lennie's support during this pivotal moment in our business.”

- Nick Silverio, CEO @Artswrk